O’Neil Printing’s Anthony Narducci believes giving back is giving your best By Anthony Narducci It was an eye-opener. My first trip to Africa was in 2008, when I accompanied my son to pick up our 10-month grandson from an orphanage in Ethiopia. The harrowing effect that extreme poverty has rendered over the area’s rural countryside is not something you soon …

How direct mail will fit into the new landscape How many emails do you get in a single day? Twenty? Fifty? One hundred? And how many do you open? According to a 2019 survey by Hubspot, the average email open rate is 20.94%. Direct mail, on the other hand, has an open rate somewhere between 80-90%, according to the “2018 …

How manufacturers are pivoting It is survival of the fittest and manufacturing has taken a hit. Despite the coronavirus pandemic, virtually all manufacturers—98.7%—have continued or only temporarily halted operations, according to the “Manufacturers’ Outlook Survey: Second Quarter 2020” by the National Association of Manufacturers (NAM). The survey included results from 14,000 large and small manufacturers and is released quarterly. To …