Data Driven: From the Garage to Bicoastal

A millennial-owned company 
expands at warp speed By Lawrence Chou [stag_dropcap font_size=”100px” style=”normal”]W[/stag_dropcap]hen people talk about using “data” in 
their print businesses, or being “data-driven,” it’s usually in connection with “variable-data printing” — using customer-supplied data to produce highly targeted personalized direct mail. That’s one use of data, but it’s not what I consider to be a true data-driven business, …

Megaplying My Options

SEO heavyweight Joe Gass and his 
exponential revenue growth By Joe Gass [stag_dropcap font_size=”100px” style=”normal”]T[/stag_dropcap]en years ago, I was the Charlotte, North Carolina, division of Heritage Printing & Graphics. It was me and an empty office. That’s it. For the first six months, we had a single client. Today, our Charlotte location has a major production facility, is actively adding …